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Recently, Google listed Push Notifications as an important marketing trend that cannot be ignored by marketers anymore. In the age of GDPR where customers do not appreciate being intruded with unwanted messages or emails, push notifications works as a perfect alternative as it works on the principle of permission-based marketing.
What are Push Notifications?
There are various definitions for push notifications that get thrown around; some call them actionable messages, others refer to them as rich messages, and some others use the term personalized messages. But which of these is the right description? All of them. Here’s how we can break it down:
- Sent by an app or website to the user’s phone or desktop.
- Used to send alerts and messages to the user in real-time.
- Can contain rich media content such as images, GIFs or videos.
- Content within the notification can be personalized to drive the desired action from the user.
Push notifications are short messages that pop up on the user’s mobile or desktop, nudging them to take some action. Your customers are busy individuals who are likely to forget about the great offers you had announced a few days ago via e-mail or about the cart they have abandoned after adding a lot of items to it.
If you want them to stay updated with the latest offers that you are offering or remind them of the impending items in their cart, push notifications can be a perfect way to communicate. With email open rates declining at a rapid pace, notifications can be a great way for businesses to engage with users and reduce churn. The benefit of push notification is you can time the message and even customize it depending upon the situation. For example, a customer who had abandoned the cart will receive a reminder notification, while a customer who has not used the app for shopping for a long time can receive offers that are relevant to them.
LaraPush is a push notifications tool that is imperative for all businesses which are into digital marketing and looking for the best way to engage with users. It is ideal for all the businesses ranging from e-commerce to saas services and education to entertainment. With LaraPush, the highest level of personalization and customization is achievable to provide a valuable user experience on the business websites.