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To sell a product or service, it’s essential to use a complex approach that will help spread information and get prospective buyers to go further and learn more about your offer. Having determined the target audience, you need to think over the channels that allow delivering data right into users’ hands. And when making a plan of action, don’t forget cold emails as they are one of the most productive means.
Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients.
However, there’s another way you can use email to grow your business – cold emailing. This is when you reach out to prospects via email in the hopes of earning their business.
Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services. Cold emails are not necessarily considered spam. Companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.
When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming. Essentially, cold emailing works as an advertisement that the receiver can opt-out from at any time so they don’t receive similar emails in the future. Cold emailing can be repetitive work as marketers will have to do endless copying and pasting. That’s where cold email software will come in handy.
Introducing Go Mail Merge
Easily automate your cold and marketing emails with the highest deliverability rate possible with Gmail. Create multiple email campaigns and email sequence follow-ups quickly and securely. Go Mail Merge is the most advanced email campaign manager for Gmail.
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