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Across your life, almost all actions taken are psychologically motivated on some level, as we are all emotional beings that have emotional associations with all that we do and do not engage with. Marketing is a prime example, as without the possibility to emotionally reach customers, what other way could a company convince someone that they need to use their product?
Trying to convince a bunch of customers to take a chance on your product is a task that requires you to first understand what it is that makes your customers tick. While this may sound like a large undertaking, the widely adopted use of smartphones being incorporated in to every aspect of user’s lives has lead to customer devices such as tablets and phones being regarded as an external brain.
When we can tap into what people search, like and dislike it becomes almost a blueprint of what makes that person who they are. When Marketing agencies can get an understanding of who they’re marketing towards, it becomes a lot easier to reach them in a way they hope will influence change.
There are at least five psychological principles that agencies need to tap into in order to change buyer behaviour, gamification marketing, when done properly, is a stream capable of hitting all five psychological principles simultaneously.
The term gamification can mislead some into thinking that it is fixed around game usage, however, it is highly focused on the measurement, behaviours, identification, and conversions of users. Gamification can bring in a positive change in your customer’s behaviour, and it can help them to develop a positive brand association with your company. This is because we all have feelings, ambitions, insecurities, and reasons for whether or not we want to do certain things.
Gamification elements are widely spread across business, marketing and educational contexts. This goes well beyond competitive & scoring elements for each respective industry to being more so structures in place for behavioural funnelling & performance optimisation from users
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