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Across your life, almost all actions taken are psychologically motivated on some level, as we are all emotional beings that have emotional associations with all that we do and do not engage with. Marketing is a prime example, as without the possibility to emotionally reach customers, what other way could a company convince someone that they need to use their product?

Trying to convince a bunch of customers to take a chance on your product is a task that requires you to first understand what it is that makes your customers tick. While this may sound like a large undertaking, the widely adopted use of smartphones being incorporated in to every aspect of user’s lives has lead to customer devices such as tablets and phones being regarded as an external brain.

When we can tap into what people search, like and dislike it becomes almost a blueprint of what makes that person who they are. When Marketing agencies can get an understanding of who they’re marketing towards, it becomes a lot easier to reach them in a way they hope will influence change.

There are at least five psychological principles that agencies need to tap into in order to change buyer behaviour, gamification marketing, when done properly, is a stream capable of hitting all five psychological principles simultaneously.

The term gamification can mislead some into thinking that it is fixed around game usage, however, it is highly focused on the measurement, behaviours, identification, and conversions of users. Gamification can bring in a positive change in your customer’s behaviour, and it can help them to develop a positive brand association with your company. This is because we all have feelings, ambitions, insecurities, and reasons for whether or not we want to do certain things.

Gamification elements are widely spread across business, marketing and educational contexts. This goes well beyond competitive & scoring elements for each respective industry to being more so structures in place for behavioural funnelling & performance optimisation from users

Introducing Gizmo

#1 Game Marketing Team in the World. Create a game with us for your next marketing campaign

Welcome to Gizmo

Are you a Marketing Agency? We’ve built a tool just for you. Gizmo Lifetime Deal was built from the ground up as the best platform to create & manage your own gamification marketing campaigns. Whether you have one client or many, Gizmo can handle the load. Start building positive brand association today.

Launch & Manage Multiple Campaigns
Easily run multiple game campaigns for your clients all at once. With Gizmo, managing multiple brands is a breeze. 

Create Mailchimp Audiences
Quickly create Mailchimp Audiences and begin re-marketing directly from your user entries.

Incentivise Gameplay with Rewards and Prizes
Everyone loves to win. Create unique incentives for your campaigns with our voucher distribution and learboards.

Stripe Payments Accepted
Biling shouldn’t be hidden under a rock. Payment is kept clean and simple with our Stripe integration.

Positive Brand Association

Traditional digital marketing often fails to leave your audience with a positive brand association. Create immersive, addictive and rewarding game campaigns that audiences will associate with your client’s brand. In addition, you’ll be able test & finely tune your campaigns in real time. No more boring ads!