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Content driven marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience in niche magazines, local publications, with your website, and with social media for the specific purpose of educating the targeted audience.
Content Marketing is not a tactic, but is a strategy. Think of farming by tilling the fields, planting the seeds, watering and finally harvesting the crop. It’s not a trick, but a form of creating educated clientele. The intent of Content Marketing is not just to get cool articles or build your ego, but to deliver information and services that truly help people. By reaching your target with content, you help them know you care. Consumers tend to do business with those they believe care about them.
Content Marketing is not about the immediate selling of your services, but is powerful in the long term. It is about educating and sharing. It is about giving before getting. It is about respecting your audience’s intelligence to make their own decisions if provided with the right information. We do this by providing them with clear, valuable and useful information to address their needs. Information breeds credibility which causes the person to seek more information that in-turn drives them into making positive contact and opt-in decisions that mutually benefit both parties.
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