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Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads.
We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. That won’t change. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind.
Finding new customers is hard… especially when you don’t have a system that does the work for you. Plus, who wants to waste all that energy replying to job posts on gig marketplaces or reaching out to companies by hand?
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