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A public product roadmap is an easily accessible online page where your potential users, customers, team, investors and other stakeholders can view your roadmap, give feedback and decide on the future of your product. A product roadmap is essential to communicating how short-term efforts match long-term business goals. Understanding the role of a roadmap—and how to create a great one—is key for keeping everyone on your team headed in the same direction.
A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short- and long-term goals for the product or project, and how they will be achieved.
While it’s common for the roadmap to show what you’re building, it’s just as important to show why. Items on the roadmap should be clearly linked to your product strategy, and your roadmap should be responsive to changes in customer feedback and the competitive landscape. Product owners use roadmaps to collaborate with their teams and build consensus on how a product will grow and shift over time. Agile teams turn to the roadmap to keep everyone on the same page and gain context for their everyday work and future direction
The biggest benefit of the product roadmap is the strategic vision it illustrates to all stakeholders. The roadmap matches broader product and company goals with development efforts, which align the teams around common goals to create great products.
Collect customer feedback and share a public roadmap. Collect and manage customer feedback, share a public roadmap and keep your customers in the loop
Your customers are the most valuable source of insights you’ll ever have. FeedBear allows them to easily share feedback, ideas and bug reports – and you get all the information in one place. They can also vote and comment on what’s most important to them, so you know exactly what to prioritize. Next, you’ll use the Roadmap feature to share what you’re working on, and update everyone on progress. Finally, FeedBear’s Changelog lets you announce the latest updates and new features you’ve released! It’s the best way to build the right product, with the right features – and make your customers feel involved, valued and heard.
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