Evidence is a conversion tool that increases customer trust by providing proof that a website is legit. It does this by generating small popups that give visitors a live feed of the activity on your site, showing what they’re missing out on.
Evidence offers your prospective customers social proof of your product’s quality by having information appear on the corner of their screen in the form of a popup.
These popups show information that is guaranteed to increase their trust on your business, things like how many people are currently visiting your site, who is making a purchase of what product and the testimonies of satisfied customers.
Even if your client moves to another tab on their browser, they will still be able to see the notification on the browser tab that will keep displaying this information in order to catch the visitor’s eye and pull them back.
These popups are fully customizable, allowing you to add your logo and change their design to fit your brand.
You can also define exactly what information they give out and have them appear at different intervals of time with custom sounds.
The notifications go beyond simple pops being able to offer webhooks like ebooks, discount cupons or even subscription forms, allowing you to expand your email list and convert casual viewers into lifelong clients.
They can also come in the form of a calendar, warning visitors about upcoming events or the days when you’ll be free to schedule an appointment.
Evidence is fully compatible with mobile browsers and all website builders out there so you can set it up wherever you want it and people will see it from wherever they like.
It also has full integration with a multitude of tools and hosting platforms like WordPress, so you can synergize it with your other marketing tools to boost their effect.
Whenever we see people who are receiving some sort of benefit in which we are not participating, it generates a psychological need to pursue it. In marketing that is known as the fear of missing out (FOMO, for short).
Evidence’s success as a lead conversion tool is the fact that it plays on that fear and uses it to your advantage by provoking it, while also providing social proof of your website’s legitimacy.
So if you’re looking to build a reputation as a trustworthy online business and reap the benefits of having a good name online, Evidence is for you.