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Email marketing is one of the most effective marketing strategies for businesses to connect with, and grow their customer base. With 3.9 billion daily email users, it’s no wonder why many business owners spend their marketing efforts crafting solid email marketing campaigns. While email marketing certainly has proven itself useful, many business owners are left wondering whether cold emailing is effective for business.

A cold email is an email that is sent without the explicit prior permission to send it to the recipient or without previous contact with the recipient. Essentially, cold emailing is the same as cold calling, except it’s less intrusive, making it a more suitable marketing strategy for many businesses, and less labor-intensive.

Many businesses engage in cold emailing because they can cover more ground quickly. Ultimately, building an organic email list can take time and needs proper nurturing. Unfortunately, many business owners don’t have the time to wait for their email list to grow.

It’s important to note that cold emails and spam emails are not the same. Spam emails refer to emails that are sent to countless addresses at one time. These emails are sent without researching the relevancy of the email to the recipient and without confirming whether the email even exists.

Cold emailing when done right can be a great way for businesses to reach prospects. Users spend a great deal of time sifting through their inbox. This alone is reason enough why business owners should prioritize cold emails.  By leveraging cold emails on a consistent basis, businesses are able to get in front of their ideal customers and improve their response rate.

Another benefit of cold emailing is that it is persistent and can reach your target audience directly. For instance, social media campaigns are an excellent way to reach many people in a short time frame. However, businesses can’t predict whether users will be online to see the campaign. Cold emailing puts your email right in the user’s inbox, reducing the likelihood of them missing your pitch.

Cold email marketing is also measurable, which is important for business growth. Businesses can rely on the data they receive from cold emailing to improve their email marketing campaigns in the future. For instance, businesses can analyze metrics such as delivery, open, click-through, and bounce rate. This information can help businesses scale and improve their email marketing campaigns to improve their results going forward.

Now that you know cold email marketing can work for your business, it’s time to look at how you can master your cold emails for the best results.

Introducing Emelia

All the benefits of a great cold-mailing tool, at the best price! Your cold emailing is better than ever! With an intuitive platform, detailed analytics and exclusive features.

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Exceptional benefits and more features to come!

Digital transformation is everywhere, and there are plenty of opportunities. We will be happy to discuss the best solution available for your needs.

Spintext
Design variables of a {statement } to prevent emails from winding up in spam.

A/B Testing
+3% conversions just with a slightly different sentence. Makes all the difference!

Mail +x minutes
Mail +10min: “hey 👀, I forgot to send the link in my previous email!” The bot becomes further from the lead’s mind 😎.

Intuitive ergonomic
The interface is designed to be easy to use.

Fully responsive
Need to check or act upon your campaign while taking the metro ? No problem!

Tracked email replies
Check replies in a blink of an eye and outline the hottest leads

Detailed analytics
Improve your email performance with key information on prospects’ behavior.

zapier
Connect Emelia with any other app and save time with automatization.

n8n
The only cold emailing platform available on n8n. Need a customized robot? Contact us!