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Marketing automation has often been described as an automated way to do online marketing. This is partly true in the sense that, it will automate analytics and marketing processes so you can take the time to concentrate on the core business of marketing: seducing your customers. One of the bases of it is segmentation.
Why Should I Automate Marketing?
You can certainly say that implementing marketing automation, shaping your marketing strategy into it, takes a little additional effort (time & budget). The main element of ROI (Return On Investment) is a more satisfying customer journey for your visitors, on your website and other digital touch-points (tailored emails, pre-filled forms, etc).
Is that it, automation? Nope, not only. It’s a way to create, understand and address different segments within your contact/visitors base in order to talk to them individually, with an adapted and personalized speech, in an automated way. So, a first step would be to segment
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