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Today, there are many different types of popups; they all work really well in generating new leads for online businesses. Back when online businesses had just started booming, entrepreneurs didn’t exactly have a soft spot for the web popup.
There was a debate in the online community about whether to use web popups or not. It was partly due to their shabby, and often spammy implementation.
In the early days of online marketing, several websites deployed the annoying entry web popup. It covered the entire screen before the website visitor could even read the website content. Visitors would turn away without seeing the website; valuable traffic was lost because of entry popups. This led to reluctance in deploying web popups.
A popup is also called a “modal window”. Basically, it’s “any type of window that is secondary to a parent window that usurps the parent’s control.” The easiest way to think about it is as a window that pops up upon a certain trigger and stops visitors from interacting with the page until they complete a certain action
Web Popups help build your email list. Sales is a complicated, often long stretched-out process. It’s pretty rare for a customer to make a purchase on their first website visit. To continue engagement after the first website visit, we use email marketing. Research shows Email Marketing is the second most effective B2B lead generation technique, right after the company website itself.
Popups help you sell more. Do you have an e-commerce website and you are struggling to drive sales? There are at least a couple of ways popups can help you improve sales.
First, you can use a popup when the customer is about to abandon the page (called an “exit popup”). In this type of web popup, you can offer a discount coupon, provide free shipping, or inform the leads about a sale period. The call-to-action (CTA) button on the popup redirects the website visitor to the offer page. A potential customer who was about to leave the website can be pulled back in by using the web popup. This is a clinical saving of the potential lead that could have been lost without the use of web popups.
Secondly, even with the existing customers, you can use marketing analytics to gather insights about each customer’s behavior and their buying patterns. You can then use web popups to cross-sell and upsell your products/services to them. These tactics are best used on e-commerce webpages. However, you can also use them for blogs or landing pages.
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