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Content has ruled digital strategies for the past couple decades now — and with that reign, we’ve seen some great content writing, as well as some misfires. But that’s all human error — unavoidable, right? Well, the recent evolution of AI has given us reason to think again.
With recent developments in the realm of AI and PR, we now have access to tools and strategies that make better content possible. We have AI programs designed to mimic human writing styles and improve the content that brands create.
Artificial intelligence is the “area of computer science that emphasizes the creation of intelligent machines that work and react like humans.” At first, this might conjure images of robot take-overs — but the reality is much simpler and much less scary.
In fact, artificial intelligence is something we use everyday, without even thinking about it. From speech recognition on your phone to customer service chatbots that field simple questions, AI makes our lives easier. Over the past couple years, we’ve seen incredible leaps in the development of artificial intelligence — especially those that impact the PR industry.
But this brings us to the latest area of artificial intelligence: content writing.
In the past, writing content has always been relegated to content writers and creators. It was thought that content needed a purely human touch. Yet, analyzing millions of articles across hundreds of industries and with a vast knowledge of spelling and grammar, AI has stepped up to the task.
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