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As the internet continues to grow and expand across the world, your site speed is more important than ever. According to recent statistics, 40% of users abandon a website that takes over 3 seconds to load meaning the slower the response time of a webpage, the more likely it is to be abandoned by users. The reality is, website loading speed is a major contributing factor to the success of your business. Unfortunately, those who have a slower website will have a lower number of page visits, conversation rates, and a high number of bounce rates. They will also have a reduced amount of interest from new users. However, improving your site speed isn’t as difficult or complex as you may initially think. Plus, it’s worth the extra time and effort to improve it as you’ll see a huge difference, in every aspect of your website.
The speed of your site will impact not only your user experience but also your traffic and Google page ranking, so it’s essential you ensure everything is in working order. It’s no wonder that 79% of online shoppers say they wouldn’t go back to a website if they’ve had trouble with loading speed. They simply appreciate websites being up-to-date and super speedy!
First, we need to define page speed before we get into the interesting stuff. Page speed is a measurement of how fast the content on your page loads. Often people refer to page speed as page loading time. From this, we can generate a site speed which is the page speed for a sample number of pages on the site. There are many ways in which you can test your site speed. Don’t worry though, we have listed them later on in this blog. However, first, we must look at the impact and importance of site speed on your website and how it can bring you success as well as heartbreak.
Not only does site speed affect and impact your audience rates and those who abandon your website (this is also known as a bounce rate). But, it also impacts your SEO rating on search engines such as Google. To put it simply, everything starts with your site speed. Google implements a strategy that puts the websites with a faster speed, higher in the rankings on search engines.
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