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Web analytics is the process of analysing the behaviour of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.
Data collected through web analytics may include traffic sources, referring sites, page views, paths taken and conversion rates. The compiled data often forms a part of customer relationship management analytics (CRM analytics) to facilitate and streamline better business decisions.
Web analytics enables a business to retain customers, attract more visitors and increase the dollar volume each customer spends
In addition to these features, web analytics may track the clickthrough and drilldown behavior of customers within a website, determine the sites from which customers most often arrive, and communicate with browsers to track and analyze online behavior. The results of web analytics are provided in the form of tables, charts and graphs.
Introducing Cl1ck
Understand Web Visitor Behaviour, Unlock Online Business Potential. CL1CK tracks user behaviour and provides AI-driven recommendations to optimise your website
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