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Changelogs aren’t just for technical updates! It is used correctly they can become a major marketing and communication tool for your business. Here’s why we think changelogs matter for SaaS businesses now more than ever.
What’s the main reason that SaaS products have become so popular in the last decade? It’s all about iteration and improvement. Users no longer have to worry about purchasing a yearly release of your product but can have access to your latest features, fixes, and improvements straight away without any need to download, upgrade or otherwise take any action at all.
However, this can be a double-edged sword. It’s one thing to make a new feature or fix an important bug, but it’s quite another to get users engaged and using the elements of your service you’ve been working so hard on. That’s where a SaaS changelog can come in! Putting a changelog onto your landing page can help you find a balance between establishing your core features and displaying what you’ve been working on most recently.
It lets users know that you understand the ‘service’ part of SaaS; that your business is constantly producing, adapting, and improving
A SaaS changelog isn’t just a tool for speaking to your customers, it’s a way to show your are listening to them as well. However you decide to present your changelog, Nothing beats an active one to demonstrate that your company is on top of things, and they can open up a whole new channel of communication amongst your most engaged users.
Changelogs can work incredibly well in tandem with user suggestions and voting, as you can take an idea or update from inception to release all within the same area of your site, and without the need to take your customers away to a blog or, worse, social media, to show them that things are always being updated.
Keep your customers updated and engaged. Changelogs as a Service. Create beautiful changelogs and release notes in minutes and embed them anywhere on your site. Bring your newest features, latest bug-fixes and most important updates directly to your customers without interrupting their experience