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We’ve all sent and received digital cards. Whether it’s to celebrate a special occasion, to get into the holiday spirit or to offer sentiments to friends and family, greeting cards have become a staple of modern life. So much so, in fact, that their importance in business has been somewhat diluted. Many overlook the effectiveness of greeting cards in marketing and fostering relationships with customers and clients.
Fostering relationships & increasing brand loyalty. What’s the main advantage of digital cards? That’s easy: their ability to foster lasting relationships with customers and clients. When a customer receives a greeting card in the post, perhaps wishing them a happy birthday after having registered their personal information online, they will be stricken with a sense of appreciation. Greeting cards demonstrate just how much you care about your audience, which, in turn, enhances their loyalty to your brand and increases the likelihood of repeat business.
Businesses, especially those that sell online, can benefit massively from seasonal direct mail campaigns. By sending greeting cards with seasonal messages to customers and clients, perhaps detailing limited offers or upcoming product releases, businesses can further their brand awareness during peak holiday selling periods.
Segmentation & personalisation. The beauty of greeting cards is that they can be segmented and personalized based on the varying personas and buying behaviours of individual customers. As opposed to mass mailing generic cards, businesses can hone in on the likes and dislikes of customer subgroups, altering their messaging accordingly to facilitate faster purchasing decisions
Keep your community, business partners, and customers closer than ever by sending personalized digital cards. As an individual or business owner, if you are not sleeping well just because you haven’t touched base with your employees, business partners, and customers the way you should, well, you need CardClan to connect with them on a significantly deeper level by sending them greetings and shoutouts in just no time.