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As anyone who’s ever set up an Instagram account knows, the platform only gives you a single link to place in the Bio section of your profile. You’re not able to add links to individual posts on top of it, which is why you’ll often see Instagram users close their captions with “link in bio.”
This limits you as a marketer. While you can launch several ad campaigns on Facebook and post several links in tweets a few times every hour, Instagram forces you to give marketing campaigns short shelf lives.
You can’t promote different products several times a week nor are you able to promote every blog post you publish. You either need to shorten your marketing campaign for each product or piece of content you promote, or market fewer products for longer.
The result is having to manually swapping out your bio link on a regular basis.
Clearly, a different approach is needed.
Do more with just one link. Share your link anywhere and let your audience easily locate your valuable content.