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Consent is also invited on all Google tools. Consent is on everyone’s lips. It becomes central in today’s KPIs, and allows a new balance between digital advertising and the confidentiality of your data. You know it: since the application of the many new laws on personal data (RGPD, CCPA, ePrivacy, directive on cookies), you must now collect the consent of your users, including for all Google services (Google Analytics, Google Ads, Double Click, Google Adsense). This important change sometimes complicates the measurement of campaign effectiveness
By the way. What is Google Consent Mode?
Google Consent Mode now offers more flexibility to publishers and advertisers who use these different Google tags, by integrating an overlay consent tool. More specifically, this API provided by Google makes it possible to store the consent and easily transmit it to all the services of the American firm.
You should know that Google recommends going through its Tag Management System to use this feature. Google Consent Mode applies to Google services deployed using the global site tag (gtag.js) or the Google Tag Manager (GTM):
- Google Ads (Google Ads)
- Floodlight (Google Marketing Platform Conversion Tracking System)
- Google Analytics (audience measurement solution)
- Conversion link (UTM tracking solution for your personalized links)
You can therefore use this new option to allocate conversions to campaigns, allowing better optimization and better monetization of your ads, thanks to better knowledge of the data … while respecting the choices of consent. In addition, in synergy with Google Analytics, the consent mode respects the user’s consent for advertising or social cookies. If the user does not give his consent, Google Analytics will not place advertising cookies. Therefore, optional features that depend on signals from Google will be automatically disabled.
Marketing & Compliance. No you do not need to choose. Your services are harmless, useful, even essential for your users! To collect the consents on your website (cookies, newsletter, phoning …), we offer you a fun solution that enhances your profession and boosts your opt-in rates. Of course, it’s also the best experience you can provide to your visitors
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