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There’s a growing trend in the digital content space that’s taking over and it’s worth diving into from a marketing perspective: the world of audio. We’re not talking about the audio you use in your video content, which is an entirely separate topic, but rather audio-specific content marketing, which is an important and growing area for you to serve as part of your marketing plan going into 2020 and beyond.

Audio content is different from video and text content because of how easy it is to interact with. It’s more passive than both video and written words because you don’t have to sit still to watch or read it. Instead, you can listen to audio content wherever you go, whether you’re at the gym, in the car, at home doing chores or out and about running errands.

At the same time, audio is engaging, and the fact that we can engage with it while we attend to other tasks makes it particularly appealing to consume throughout the day (as opposed to video and text, which require us to be planted in place with our full attention). Plus, with the rise of smart speakers and voice-automated searches, it’s never been easier to engage with audio content and incorporate it into our day-to-day routines.

Besides all that, big brands are already investing heavily in audio marketing dollars, with estimates reporting audio marketing spending to surpass $20 billion by 2020. With multiple avenues to advertise in, as well as branded podcast and audiobook content you can create yourself, there are a lot of opportunities to invest in audio content as part of your digital content marketing strategy in the months and years to come.

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Introducing Awedio

Awedio is a text-to-speech converter that helps you create high-quality audio content with just a few clicks, at a fraction of cost.

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