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There’s a reason Facebook Ads hidden interests are called “hidden…” Facebook is no longer the advertising gold mine we once knew. The days of cheap CPMs, no competition, and an untapped market are gone. Today, if you’re not advertising on Facebook with at least a retargeting campaign, you’re missing out on some low hanging fruit.
If you’re prospecting, you may need to update your approach. And assuming you’re in a very competitive market, it all starts with targeting.
Now, because Facebook has made its advertising platform dummy-proof, the interface limits the number of suggested interests available for certain keywords.
In other words, Facebook has been holding out on us advertisers by showing us a limited amount of interest suggestions to target. So how do we access these Facebook “hidden interests” and start targeting them to maximize our CPMs and social advertising performance
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