Audiencefy is a customer segmentation and e-commerce analytics plugin for Shopify. Get an in depth look at what your average customer wants on the individual level make offers that they could never refuse!
After setting Audiencefy up you will begin receiving a live feed of every customer that goes into your digital store, and as they browse around your site, it will keep record of their behavior.
As time goes on and more users come in and out of your store, Audiencefy will start to run statistics and find common denominators for their different interests.
These common denominators are known as “segmentations”, which are the greatest power this app provides you.
These segmentations allow you to personalize your marketing strategies to cater to the customer’s interests and draw in more sales.
For example, if when looking at the statistics you notice that a majority of customers search for freelance related content, you can cater to that offering a freelancer guide e-book as a bonus for any purchase.
This kind of specialized treatment generates customer loyalty and keeps people coming back because they know you have what they are looking for.
“But if I’m looking for a very specific segment and this App doesn’t have it, wouldn’t it be a waste of my money?” You might be asking.
If you want to target a special part of your audience but find there is no segment for it, you can create your own with a unique set of conditions.
You can choose to look only at segments that share a specific condition in common through Audiencefy’s smart filter.
Its Integrations also allow you to import these segments to a great number of marketing platforms like Mail chimp, Facebook or Benchmark, so you can make full use of the information you gathered.
All of this data is summarized in the app’s dashboard, so you can be up to date on your stores performance by casually glancing it over.
Knowing your customer is one of the fundamental laws of commerce, knowing who is going to be interested in what you’re selling and exploiting that target niche is key if you want to be successful as a business owner.
So what Audiencefy offers is very simple but also very vital for any business: Information. Which means that if you want to design your marketing campaign around your customers’ needs and desires, this app is for you.