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The strategy for apps largely remains dependent on one thing: getting people to actually use them. There are high abandonment rates for app users after initial installs and getting users to come back is a huge challenge. App retargeting can help. By targeting people who have downloaded your app across social media channels and prompting them to get engaged again, you can ensure that usage remains steady. For retailers and brands, apps can become a crucial cornerstone for conversion.
Mobile marketers invest a lot of time and money in their apps. Big budgets are often set aside to drive app downloads, too, because you know that apps can attract and build relationships with high-value users. However, app usage frequently dwindles after the install
Without a strategy to actively engage your app downloaders, installed base usage can quickly decrease. Apps that fail to engage users and sit unused are eventually deleted, and the opportunity to engage high-value users is lost. The churn of unengaged users happens rapidly after app install, sometimes with just about one in ten users remaining after seven days.
Designed to keep your users engaged! Customer Engagement Platform, Helping brands to get more users and improve engagement in one single platform.