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When you think about your user journey and user journey map, the first thing that may come to mind is your product onboarding flow. But it’s equally crucial to track your user journey from a customer acquisition perspective – from the moment they find out about your business, to all the steps that led them to become a great customer using your products.
A map is a visualization of an area, usually somewhere on our planet Earth, and shows the relationship between different elements in the environment. In the same way, a user journey map is a visual representation of the relationship between your users and your business.
More importantly, a user journey map acts as your product growth compass – it guides you on the marketing channels, onboarding tactics, and UX flows that bring in lifelong customers who’ll tell others about your products and services. Aka the ultimate customer who keeps on giving
A user journey (also called a customer journey) is a series of steps someone takes to engage with your business via your website, mobile app, and/or offline experience, in order to use your products and services. A user journey map is a visualization of all the steps and touch points a person takes during their process of using your products and services, from first discovering your brand, to becoming a customer, to turning into a product evangelist
The lifeline of any type of business comes down to a few major KPIs: revenue, customer growth, and retention. And the gateway to each of these, is understanding your customer journeys and their experiences with your brand and products throughout their lifetime. By doing so, you can reverse engineer the paths that bring in your best customers, and replicate those strategies. Similarly, you can figure out when and why people drop off in their onboarding flow, to prevent churn.
A user journey map also lets you pinpoint customers’ goals, needs, and struggles. This helps you build stronger customer experiences, and create stickier products that foster long lasting relationships with your company
Analytique is your web analytics substitute. Simple & comfortable Analytics System. We provide friendly analytics. Monitor the users’ journey, replay sessions, compile thermal maps, and more.