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Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. There’s nothing more important than the opinion of the masses when it comes to marketing. After all, without the approval and buy-in of the public, it would be hard to get any product or concept off the ground.
But when it comes to getting these opinions, companies are becoming spoiled with choices. Do you go with the latest tech to help you check digital analytics? Do you set up a complicated system to check for behavioral data? Or do you go with the old stalwart of any research company – surveys?
Although surveys may not be seen in print as much anymore, they remain paramount for all kinds of research. Survey data and collection is alive and well online and can make a huge difference in the success of a brand.
Although some may consider surveys tedious and too difficult to parse data from, survey research can introduce your company to a wealth of knowledge that helps you create a winning product. Survey data and collection is not only accessible but can be invaluable in informing a solid marketing strategy.
In this high-tech era of analytics, the idea of customer satisfaction surveys sounds almost quaint. Even with all the technology that allows marketing and research companies to find out exactly what consumers want and get highly specific customer feedback, sometimes it’s still best to go straight to the desired population and ask the question yourself. If you’re looking for stronger insights, you can append survey research data with behavioral data for a good overall view of how your customers think (their opinions or suggestions) versus how they act (what they tend to click on or buy online).
Turn your surveys into business insights. An experience management platform. Make decisions based on real-world data.