Real talk time: If you want to be successful on Amazon in 2020 and beyond, you need to have a good Amazon PPC management strategy.
Amazon Pay-per-Click (PPC) is Amazon’s internal advertising system. Through Amazon PPC, professional sellers can create advertisements for their products which show up for certain keywords in Amazon’s search results and competitor product listings. Amazon PPC is the advertising platform Amazon makes available to its third-party sellers. It allows sellers to create ad campaigns for their products, and then charges them each time a potential customer clicks and views their ad.
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