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Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
Heatmaps utilise a warm-to-cool colour spectrum to track the movements of your visitors and better understand their interactions with your website. These movements include clicks and scrolling on the page. So for example, the more clicks in one area, the ‘warmer’ the area will be. These are known as ‘hotspots’ on the page. In other words, the redder areas indicate areas that have been clicked on more frequently. By analysing these pages, you will be able to clearly identify high-activity areas and as well as determine which areas your visitors are struggling to convert.
Easy to use heatmaps analytics for you and your clients. Understand your users’ behavior and improve your conversion rate, view hotspots for better Call-to-action placements, view user’s cursor trails for understanding your website sales flow.